MA-based Cumberland Farms, a gasoline and convenience retailer, reports its brand has sold $1 billion in gas through its SmartPay program since its launch in January 2013. Over the last 12 months, transaction volume has more than doubled and continues to grow rapidly, making SmartPay Check-Link the most popular method of payment at the pump.
It exceeds any single debit brand, credit brand, or cash.
Available as both a payment card and a mobile payment app, the program is free to join and free to use – and users automatically save 10 cents on every gallon of gas, every day, when they fill up at any Cumberland Farms gas retail locations throughout the Northeast and Florida.
In addition to saving 10 cents on every gallon of gas, mobile app customers receive a free Farmhouse Blend coffee or a free Chill Zone beverage for every 30 gallons of gas purchased. To date, Cumberland Farms has given away 1.5 million free drinks via SmartPay Rewards.
After the initial success of SmartPay Check-Link, Cumberland Farms launched SmartPay Business in July 2014. Similar to the brand’s program for consumers, SmartPay Business enables business owners to save 10 cents on every gallon of gas, every day for their entire fleet of vehicles. It also allows business owners to track the gas consumption and mileage of individual users via an online portal to better manage their fleet’s fuel consumption – and increase savings.
Cumberland Farms’ major suppliers have also partnered with the retailer on its reward program, providing free coupons on a variety of in-store products. In addition to saving on every gallon of gas, mobile app customers receive a free Farmhouse Blend coffee or a free Chill Zone beverage for every 30 gallons of gas purchased.
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