Kantar Retail, WPP’s global retail and shopper specialists, has teamed with Content Analytics, an eCommerce analytics and optimization firm. The Content Analytics platform provides proactive content editing tools and real-time insights to brand, supply chain and eCommerce managers to drive their online business.
This strategic partnership leverages Kantar Retail’s eCommerce thought leadership and consulting capabilities with Content Analytics’ enterprise level analytic solutions to optimize brands and retailers online presence and increase their eCommerce revenue.
Content Analytics points to the importance of ‘Findability’ – a measure of visibility based on the ease of locating products and of ‘Shopability’ – a measure of product page quality as it relates to consumer conversion.
Kantar Retail tracks and forecasts over 1000 retailers globally and have purchase data on over 200 million shoppers. Among the company’s market leading reports are the annual PoweRanking survey and the Digital Power Study. Kantar Retail works with over 400 clients and has 26 offices in 15 markets around the globe.
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