Orange`s mobile wallet app Orange Cash, supported by Wirecard, is available nationwide in France. After a launch in selected French cities, the mobile payment service is now promoted and marketed by Orange to its French user base.
More than 30,000 retailers – like IKEA, Picard, Relay and many more – are participating actively in the launch phase to support the new mobile payment service in France. Orange Cash customers with NFC-enabled smartphones just need to tap to pay at any contactless Visa terminal in more than 324,000 stores across the country and at 2.8 million acceptance points throughout Europe. The mobile payment program has already been launched successfully in Spain in the second quarter of this year.
Orange Cash combines contactless mobile payments with real-time loyalty and couponing deals from participating retailers through Wirecard’s Card-Linked Offers platform. The design and user experience of the mobile wallet focus on simplicity. The application is based on a prepaid account with a digital Visa card, issued by Wirecard Card Solutions. The cards are provisioned over-the-air onto NFC-SIM cards and managed through a TSM integration of Wirecard’s platform with the Orange network. Wirecard is using Trusted Service Manager (TSM) technology from Oberthur Technologies.
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