Verifone has expanded its taxi and car-for-hire electronic hailing (e-hail), payment and media business with the acquisition of Curb, a business that connects people in approximately 60 U.S. cities with rides from professional, insured, and fully-licensed taxi drivers. Using Curb’s e-hail app, passengers take more than 100,000 rides each month.
Based in Alexandria, Virginia, Curb has partnered with more than 90 cab companies and provides e-hail access to 35,000 cars from a smartphone app that combines hailing and payment. Curb’s media-enabled payment terminals are installed in approximately 15,000 cars, adding to the approximately 40,000 U.S. taxis already equipped with Verifone payment terminals.
The acquisition enhances Verifone’s e-hail and payment app business with additional technology and an expanded network of vehicles and drivers across the United States. Curb’s e-hail app for iPhone and Android devices includes web- and SMS text-based booking tools that will enable Verifone Taxi Systems to aggressively improve and scale its e-hail offering as well as its complete suite of taxi technology solutions, empowering its taxi clients to more effectively compete with transportation network companies.
Together, Verifone and Curb power more than 90,000 taxis globally, including over 45,000 media-enabled vehicles in the U.S. When launched in 2007, Curb (formerly TaxiMagic) became the first mobile app for booking a ride, while Verifone was the first to deliver a taxi payment application with the launch of Way2ride™ two years ago, followed by integrated e-hailing functionality this year.
Financial terms were not disclosed.
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