Visa Checkout in Brazil is real. The first merchant to offer Visa Checkout is Futebolcard, the Brazilian service which allows soccer fans to purchase tickets for games in 12 different stadiums.
Visa and FutebolCard are leveraging an existing partnership. Since 2007, fans can choose Visa Passfirst at Futebolcard website, an innovative service that enables fans to purchase stadium seats online with their Visa cards, which then act as a digital ticket to the stadium. To enter, fans just need to bring their Visa card and swipe it through dedicated turnstiles.
For consumers and online retailers, Visa Checkout offers an easy and secure way to pay online. Enrolling in Visa Checkout is intuitive and simple, and shoppers can use any Visa debit or credit card or even other branded cards to make purchases from a PC, mobile device or within a mobile app. Once enrolled, shoppers simply provide their username and password to complete the payment process — without ever having to leave the merchant’s website.
The online checkout experience continues to be a consumer pain point with shopping cart abandonment rates as high as 68 percent, according to research firm, eMarketer2. In many cases, consumers have to click through multiple screens, filling out detailed information before completing a purchase. The problem is even more pronounced as devices become smaller with 86 percent of shoppers never completing their purchases on mobile devices. A research made by eMarketer3 also revealed that sales conversion with smartphones users with an express checkout service, such as Visa Checkout, jump to 65 percent.
According to comScore1, since August 2014, the average transaction size was seven percent higher than non-Visa Checkout orders in some segments. comScore also found that 96 percent of consumers felt secure making a purchase with Visa Checkout, while 95 percent said the sign-up was quick and easy. All in all, 90 percent of Visa Checkout users said they are likely to continue using the product.
Since its launch less than a year ago, more than six million customers have signed up for Visa Checkout accounts. A quarter million large and small merchants and more than 330 financial institution partners now offer Visa Checkout globally. These represent some of the biggest retailers on the internet, including Staples, Rakuten, Neiman Marcus, Gap, Pizza Hut, Orbitz, and Virgin America.
Visa Checkout is available in 16 countries around the world. These are: Australia, Argentina, Brazil, Canada, Chile, China, Colombia, Hong Kong, Malaysia, Mexico, New Zealand, Peru, Singapore, South Africa, United Arab Emirates, and the United States.
For data, background and forecasts on Visa Checkout: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).