More than $5 billion of GMV was settled through Alipay on Alibaba’s China and international retail marketplaces in the first 90 minutes of the Global Shopping Festival yesterday.
In the hours leading up to the official midnight start of the Global Shopping Festival, almost 130 million users visited the Mobile Taobao app.
Total GMV settled through Alipay was USD 3.9 billion (approximately RMB 24.8 billion) in the first hour; Mobile GMV settled through Alipay was USD 2.9 billion (approximately RMB 18.3 billion) in the first hour, which accounted for 73.9% of total GMV, compared to 45.7% of total GMV within the first hour of last year’s 11.11 Shopping Festival; and total number of mobile buyers was more than 27 million in the first hour.
Additional highlights from Alibaba Global Shopping Festival include:
• Total GMV settled through Alipay exceeded USD 1 billion (approximately RMB 6.36 billion) within the first eight minutes;
• Total GMV settled through Alipay exceeded USD 2 billion (approximately RMB 12.7 billion) in 17 minutes and 29 seconds; and
• Total GMV settled through Alipay exceeded the total GMV of Alibaba’s 2012 11.11 Shopping Festival of USD 3.1 billion within 31 minutes.
This year’s Global Shopping Festival features more than six million products from more than 30,000 brands sold by over 40,000 merchants.
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