China continues to lead the march to online and cross-border shopping habits. This year’s findings support the growth trend: 35% of online shoppers claim to have shopped cross-border in 2015, vs. 26% in 2014. China’s overall online shopping population saw modest growth (81% of online adults report having shopped online in the last 12 months in 2015, vs. 80 % in 2014)
PayPal and Ipsos released their second global cross-border commerce report. The research, which investigated the online and cross-border shopping habits of more than 23,200 consumers in 29 countries, reveals new opportunities for merchants to expand their international sales.
Ireland, Austria and Israel are the most active cross-border shoppers with 86%, 85% and 79% respectively of online shoppers having made a cross-border purchase in the past 12 months.
As with last year’s findings, “made in the USA” continues to carry sway around the world. A full 25 percent of online shoppers surveyed across 29 countries1 report purchasing from US-based websites in the last 12 months. The next most popular countries are China (19 percent of online shoppers have purchased from Chinese sites) and the UK (14 percent).
However, American shoppers infrequently shop beyond their own borders. While among all respondents surveyed around the world, 50% of online shoppers report making purchases from a website in another country in the last 12 months, only 22% of American online shoppers have done so. Of the 29 countries surveyed only Japan has a lower volume of cross-border shoppers, at 12%.
Among all consumers surveyed around the world, 16% of their online spend was made via smartphone. Nigerians nearly triple this: on average, those online shoppers estimate that 37.8% of their online spend in the last 12 months was conducted via smartphone, followed by China (34%) and UAE (31%).
The opportunity for mobile spending growth is highest in France, The Netherlands and Argentina: on average, those online shoppers respectively estimate that 7%, 7% and 9% of their online spend is made via smartphone.
Nearly three quarters (73%) of all cross-border shoppers surveyed cite better prices as the reason to make purchases cross-border rather than domestically, followed by notions of access to items not available in their own country (selected by 67% of cross-border shoppers) and discovering new and interesting products (58%).
As with last year, shipping cost is of paramount importance to cross-border shoppers. Almost half (47%) of online shoppers say that delivery costs deter them from making international purchases (or making them more often). At the same time half of all online shoppers say that free shipping would make them more likely to buy from a website in another country.
For data, background and forecasts on Cross-Border Payments: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).