Netherland-based DIDIX, a prepaid card specialist, has been
acquired by the Blackhawk Network. DIDIX products are sold to millions of consumers each year directly through retail, online and business-to-business (B2B) channels.
DIDIX Gifting & Promotions issues and markets leisure-themed gifts and promotions using a prepaid card that can be redeemed to pay for services at multiple leisure outlets, including regional retailers, restaurants, cinemas and spas.
DIDIX is a market leader in developing gifting and promotional products and brands across the Netherlands, the United Kingdom, Germany and Belgium. It issues a number of top selling gifting products across leisure-brand categories with brands like Restaurant Choice in the UK, RestaurantCadeau, BioscoopCadeau, De Nederlandse Sauna Cadeaubon and Momento in the Netherlands, Restaurant Geschenk in Germany and CinemaCadeau in Belgium.
Through the acquisition, Blackhawk Network intends to expand DIDIX’s reach by selling its products through Blackhawk’s extensive network of B2B, retail and digital channels.
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