U.S. desktop retail e-commerce spending rose 9% year-on-year for Thanksgiving Day and up 10% for Black Friday. The data show Thanksgiving has established itself as one of the more important online buying days.
comScore reports desktop retail e-commerce spending for the first 27 days of the November-December 2015 holiday season shows $23.4 billion has been spent online, an increase of 5% YOY.
The company says the holiday season opened a little softer than anticipated, however, Thanksgiving and Black Friday both posted strong online spending totals that surpassed $1 billion on desktop computers.
For Cyber Monday, comScore expects to see upwards of $2.5 billion in desktop spending as people return to their work computers after Thanksgiving weekend and use some of their down time to continue their holiday gift buying, but without other family members looking over their shoulders.
comScore is a global media measurement and analytics company.
2011: $479 million
2012: $633 million
2013: $766 million
2014: $1009 millon
2015: $1096 million
2011: $816 million
2012: $1042 million
2013: $1198 million
2014: $1096 million
2015: $1656 million
For data, background and forecasts on Holiday Spending: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).