edo Interactive and Visa Europe are doing the tango to launch card-linked marketing offers in Poland. Visa Oferty (“Visa Offers”), will enable 20 million Visa debit and credit cardholders to enroll their Visa cards in order to access cashback rewards from merchants.
Poland’s fast-growing mobile banking market has recorded 100% growth year-on-year since 2012, and the Visa Oferty mobile app, available on Android, iOS and Windows, will allow Visa cardholders to access their card-linked offers on-the-go, as well as on the Visa Oferty website. The addition of card-linked marketing offers to Visa cards is expected to incentivize payment card usage in Poland, which has a growing rate of card penetration.
In addition to Poland, edo, together with Visa Europe, will expand card-linking further in the United Kingdom with edo’s technology powering the Simply Rewards program for Nationwide Building Society (NBS), the world’s largest building society with over 15 million customers. Under the Simply Rewards scheme, Nationwide Visa cardholders who register on the Simply Rewards website will automatically be eligible to earn cashback on purchases at merchants including Argos, Reebok and Hilton.
edo is co-headquartered in Nashville and Chicago with additional offices in New York and Atlanta. It is a venture-backed startup at the intersection of payments & advertising.
For data, background and forecasts on edo: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).