Free-to-play MMO and mobile games generated two-thirds of the $63.7 billion global digital gaming market in 2015. The most lucrative games are becoming “services,” which may be downloaded for free, but are ﬁnanced through steady digital transactions.
Prepared for Digital River by SuperData Research, a leading provider of digital games research, the new report provides a variety of actionable insights for businesses involved in the games industry. Highlights of the study include:
• Asia dominates”With $29 billion in games spending this year, Asia is the largest games market and earns almost half of the global games revenue. Publishers must understand local gamer and payer behavior in order to gain an edge in this saturating market.
• Payment choices are localized” Though ewallets and credit/debit cards accounted for more than half of worldwide digital game payments in 2014, alternative payment types are making headway in many developing regions. Publishers need to be aware of the regional brand payment types their gamers prefer to use.
• Variety attracts and keeps players”Publishers need to create a long-term, varied playing experience since it can take massively multi-player online (MMO) gamers three to six months of gameplay before they spend. Offering gamers a way to elongate gameplay and purchase content that will provide new and exciting experiences in the best way to keep them playing”and paying.
The findings are based on SuperData’s syndicated digital games sales data, totaling more 4.2 million monthly paying online gamers across genres, such as MMO, console, mobile, PC and social games. In addition, a customized survey was carried out by SuperData in July 2015, involving 2,500 respondents in China, Germany, Russia, Mexico and the United States.
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