New research shows 63% of U.S. credit/debit cardholders who use coupons say they most frequently present coupons from newspapers, mailings and other paper products.
CreditCards.com says despite all of the technology available to today’s consumers, Americans still prefer paper coupons, according to a new CreditCards.com report.
• 63% of U.S. credit/debit cardholders who use coupons say they most frequently present coupons from newspapers, mailings and other paper products.
• Entering a discount code online is a distant second (17%), followed by presenting a coupon or discount code on one’s phone (15%).
• 85% of Americans use coupons (24% often, 29% sometimes and 32% occasionally).
• Paper coupon usage decreases with income and increases with age, but even 18-24 year-olds are using paper coupons about twice as much as any other method.
In fact, 42% of credit/debit cardholders would prefer to have discounts automatically applied to their payment cards, the CreditCards.com survey found. 29% aren’t sure and only 27% are opposed. American Express, Discover and Bank of America are among those offering these so-called card-linked offers.
For data, background and forecasts on Coupons: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).