Austin-based Perk.com has inked a deal to acquire Corona Labs, an established platform for mobile app development.
Palo Alto-based Corona Labs’ marquee product is the award-winning Corona SDK which allows developers to create cross-platform applications, games and eBooks for iOS, Android, Kindle Fire, and NOOK.
Boasting a community of over 300,000 developers worldwide, apps created with Corona have been downloaded more than 60 million times within the last year alone and reach over 4 million users daily.
Perk brings together the interests of consumers, advertisers, and publishers by offering consumers rewards such as Perk Points and other digital goods. Perk Points can be redeemed for gift cards, cash, or loaded on to Perk Plastik, a re-loadable branded debit card. Perk works with brands and publishers to reach consumers through truly engaging and innovative formats using rewards as a way to achieve maximum engagement of their brands and products.
Perk currently owns and operates 15 mobile applications that allow members to earn rewards such as Perk Points and digital goods. Perk also operates numerous websites as well as AppTrailers, a leading mobile video rewards app. In addition to offering rewards to members through its own mobile applications and websites, Perk launched its Perk Platform, Appsaholic, which allows mobile and desktop publishers to utilize rewards to engage and entice users through the publisher’s own applications and websites. The Perk Platform was further expanded through the acquisition of SuperRewards, a rewards and alternative payments platform for publishers and developers .
The $1.5 million transaction is expected to be completed within the first two weeks of December.
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