The average yield among the nations’s top four bank credit card issuers came in at 11.53% for the third quarter, compared to 11.59% for 3Q/14. Capital One (COF), continues to lead the top pack with a 14.45% Q3 yield according to CardData. Chase and Citibank yields declined in the quarter.
CHASE U.S. CREDIT CARD YIELD
BANK OF AMERICA U.S. CREDIT CARD YIELD
CAPITAL ONE U.S. CREDIT CARD YIELD
CITIBANK U.S. CREDIT CARD YIELD
AVERAGE TOP ISSUERS CREDIT CARD YIELD
AMEX – net interest yield on EOP cardholder loans
DISC – interest yield
CHSE – total net revenue (noninterest revenue + net interest income) as percentage of average loans
BOFA – gross interest yield
COF – average yield on credit card loans held for investment
CITI – average yield is calculated as gross interest revenue earned divided by average loans
For data, background and forecasts on Credit Card Yields: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).