China’s Alibaba Group has ankled two managing directors for its European expansion. Sébastien Badault is now the managing director of Alibaba Group France, and Terry von Bibra is now managing director of Alibaba Group Germany.
As a part of this international expansion and in order to better serve existing and future partners in Europe, the company will be opening country offices in Munich, Germany and Paris, France. The Germany and France offices will assist current partners and local brands, retailers and government partners who want to access the large and growing Chinese consumer class looking for high-quality international products and services.
Sébastien Badault has been running French operations for international online and e-commerce brands for the past 15 years. As one of the first employees for both Amazon France and Google France, Sébastien drove sales and marketing teams to build local market share and enhance the online ecosystems for each organization. Most recently, he was responsible for the development of Google’s strategic customers in Southern Europe, Eastern Europe, Middle East and Africa as Global Account Director. Prior to joining Google, Sébastien held the role of European Business Development Manager for Amazon.
Prior to joining Alibaba, Terry von Bibra was Chief Retail Officer Omnichannel for German department store chain Karstadt. He previously played a pivotal role in establishing Amazon in Europe where he led online marketing and business development. Terry has also held multiple roles within Yahoo!, including Managing Director of Yahoo! Germany, Vice President of Central Europe and Vice President Marketplaces for Yahoo! EMEA.
Alibaba Group’s major businesses include:
• Taobao Marketplace, China’s largest online shopping destination
• Tmall.com, China’s largest third-party platform for brands and retailers
• Juhuasuan, China’s most popular online group buying marketplace
• Alitrip, a leading online travel booking platform
• AliExpress, a global online marketplace for consumers to buy directly from China
• Alibaba.com, China’s largest global online wholesale platform for small businesses
• 1688.com, a leading online wholesale marketplace in China
• AliCloud, a provider of cloud computing services to businesses and entrepreneurs
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