San Francisco-based Boku has expanded its agreement with Microsoft, bringing Boku direct carrier billing to the new Windows Store for the first time.
As part of the new integration with Boku, consumers will be able to use their mobile phone number to add their mobile operator account as a payment option when making purchases of applicable content in the Windows Store.
This is the first time carrier billing will be offered as a payment option to the full range of Windows devices, including mobile phones, tablets, PCs, or laptops. Starting today, carrier billing will be available to mobile subscribers on select carriers in the United States and internationally, with further expansion underway.
According to data released by Microsoft, Windows Phone carrier billing contributes, on average, an 8x lift in purchase rates in emerging markets and 3x in developed markets. Over 60% of Windows Phone Store monthly paid users originated from carrier billing. This new alliance will extend this capability to all Windows 10 devices.
In the Windows Store, Microsoft customers can easily and quickly designate payment through a carrier by using the payment instrument system in the Windows Store. Once initialized, customers are able to charge app and digital content purchases directly to their mobile operator account.
Boku, the leading direct carrier billing mobile payments company, reaches more than 4 billion consumers in more than 70 countries.
For data, background and forecasts on Boku: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).