A new survey shows the number of Canadians who have purchased and/or received gift cards in the last year, has grown from 68% five years ago to 87%. More than half of respondents who purchased a gift card in the past year bought four or more cards.
Findings from Blackhawk Network’s 2015 Canada Gift Card Survey also revealed 91% have received a gift card in the last year. About 76% stated they would prefer to receive a gift card from one of their favorite stores rather than a specific gift.
The most popular places for Canadians to purchase gift cards in the past year were gift card malls in supermarkets/grocery stores where cards for various retailers are sold (50% of respondents who had purchased the cards in the last year bought some here) and directly from the store or restaurant (45%). The top reason shoppers purchase gift cards in a gift card mall was convenience.
The top recipients for gift cards in the last year were family friends (36%), spouse or partner (31%), parent (27%), sibling (27%), a child or stepchild (25%) and other relatives (31%). In the past year, gift card purchasers most heavily bought the gifts for Christmas/winter holidays (64%), birthdays (58%), self-use (23%) and thank-you gifts (19%).
Thirty-three percent of respondents purchased an egift in the past year, up from 26% in 2014. Thirty-eight percent said they were likely to purchase an egift in the next year. A full 59% would be interested in receiving an egift in the coming year, up from 43% in 2014. The top reasons for purchasing egifts were: they are easier to redeem (33%) offer immediate delivery (32%) and are easier to purchase (23%).
For data, background and forecasts on Gift Cards: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).