The online shopping period following Thanksgiving is the largest online commerce event in America. Americans completed a staggering 93% more online purchases on Cyber Monday compared to regular Mondays.
NY-based Dashlane reports massive purchase spikes on Cyber Monday.
Dick’s Sporting Goods (+820%), Toys “R” US (+760%), Target (+672%), Best Buy (+496%), and Cabela’s (+433%) saw the greatest growth in purchases compared to their average daily sales volume.
For the third year in a row Amazon was the leading online retailer on Thanksgiving, Black Friday, and Cyber Monday.
Dashlane analyzed online purchases by the hour and found that sales accelerated beginning at 6 AM before peaking around 10 AM. Activity dropped until noon when another spike was observed that slowly declined until 6 PM when another large increase took place.
Dashlane has helped over 3.8 million users manage and secure their digital identity, and has enabled over $4.3 billion in e-commerce transaction.
For data, background and forecasts on Online Spending: Search CardWeb.com’s CardFlash® Library of more than 58,000 archived articles; Access CardWeb.com’s CardData® for current and historical Performance, Portfolios, Profiles, etc. Visit RAM Research® (ramresearch.com) for quarterly and annual forecasts covering more than 150 metrics. [complimentary or deeply discounted access to CardWeb.com subscribers].
Additional database resources include CardWeb.com’s CardExecs® – comings & goings of payments movers & shakers; CardWeb.com’s CardWatch® – ears & eyes on marketing globally (57K items); and CardWeb.com’s CardPixes® – form & function of card design (7K items).