Krispy Kreme Doughnuts has teamed with NCR to build and deploy the Krispy Kreme Rewards app on the NCR Engage Mobile platform.
Now, Krispy Kreme fans can use the app to find and mark their favorite location, receive notifications when the famous Krispy Kreme “Hot Now” Light is on, and earn rewards with each visit.
With the NCR platform, Krispy Kreme is able to differentiate themselves in their space with a unique experience that both recognizes loyalty and offers a ‘surprise and delight’ experience.
Krispy Kreme has been rolling out this solution across the United States over the past few months and it should be available in all U.S. markets by the end of the year.
The combination of the NCR Aloha point-of-sale and NCR Engage Mobile enables restaurant operators, like Krispy Kreme, to extend ordering, payment, loyalty and feedback capabilities directly into the hands of consumers. By downloading the app and registering for the Krispy Kreme Rewards program, guests will earn points for every dollar spent with Krispy Kreme that can be used towards donuts and coffee.
They also will be eligible for other surprise-and-delights throughout the year including exclusive offers and promotions and a special treat for their birthday. And, Krispy Kreme rewards its members with a variety of ways to pay and earn points, including the app’s stored-value function, cash, credit/debit card, or gift card.
Krispy Kreme has more than 1,000 retail shops in 24 countries.
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