In today’s special mentions: SHIFT4 (EMV); FREEDOMPAY (Microsoft); CARDFELLOW (Square); and SMARTCARD (Bluebird).
SHIFT4 – Shift4 has completed certification for U.S. EMV with First Data’s Rapid Connect solution. Merchants can now process chip-embedded credit and debit card payments through Rapid Connect while receiving the security and flexibility benefits of Shift4’s DOLLARS ON THE NET® payment gateway. T
FREEDOMPAY – FreedomPay is expanding its global products and services available on the Microsoft Azure cloud platform for the $12.7 trillion global retail payments market. As part of FreedomPay’s expansion, Microsoft will provide undisclosed funding and professional services to deliver FreedomPay and Microsoft commerce solutions on Azure.
CARDFELLOW – CardFellow takes transparency and education in credit card processing one step further with the addition of a new comparison tool for popular payment solution Square. The payment processing company founded by Jack Dorsey has garnered attention as a simple flat-rate processing option for businesses, but the marketing spin has made it difficult to see that it may be more expensive when compared to a traditional processor.
SMARTCARD – SmartCard Marketing Systems has inked an agreement that will align the Bluebird line of EMV Chip & Pin for Wireless MPOS & Counter Top products to be certified with CT Payment Inc and broaden the reach of the Bluebird line allowing for SME to access a pre-certified channel of acquirers and processors globally. This strategy put forward for Point of Sale manufacturers removes a significant constraint to their sales strategy cycle enabling opportunities which traditionally was to capital intensive and timely to certify for smaller Value Added Resellers & Independent Software Vendors resulting in lost opportunities.