Consumers in Asia Pacific are embracing new mobile technologies with one in five (19.5%) using digital wallets, a two-fold increase from two years ago (9.7%).
Smartphone users in emerging markets, China (45.0 percent) and India (36.7 percent) are the biggest adopters of digital wallets in the region while smartphone users in Singapore (23.3 percent) come in third on that front. The results are based on interviews that took place between October and December 2015 with 8,500 people aged 18-64 across 14 markets in Asia Pacific.
In Singapore, mobile banking apps (44.3 percent) are most widely used among other new mobile technologies, followed by digital wallets (23.3 percent) and in-app shopping (22.8 percent). Digital wallets have seen the fastest uptake over the last year with a four-fold increase (5.7 percent in 2014), compared to mobile banking apps and in-app shopping which saw a growth of 3.7 percent and 7.8 percent respectively.
In addition, consumers continue to embrace mobile shopping with half in Asia Pacific having made a purchase using their smartphones in the last three months. Unsurprisingly, the markets that have seen strong uptake of digital wallets are also where the majority of people are using their mobile phones to shop. Three quarters of people in India and China are now shopping on smart phones.
In Singapore, 48.5 percent of respondents have made a purchase through their mobile phones in the last three months, an increase from 36.7 percent in 2014.The top three spend categories are clothing and other fashion accessories (37.3 percent), coupon /deal sites (22.3 percent) and tickets for cinema/ movie theatres (22.1 percent).
• Overall, close to half of respondents (48.5 percent) across the region have made a purchase using their smartphone in the past three months, led by those in India (76.4 percent), China (76.1 percent), South Korea (62.0 percent) and Thailand (61.1 percent).
• India also tops the region in growth rates, with the number of people shopping on smartphones rising by 29.3 percent from two years ago, followed by Vietnam (17.7 percent) and Singapore (17.1 percent).
• Australians (23.7 percent) and New Zealanders (16.2 percent) are the least likely to shop online via their mobile phones.
• More than half of the respondents across Asia Pacific (53.9 percent) cited convenience as the key driver for shopping on their smartphone. Other motivating factors include the ability to shop on the go (42.9 percent) and the growing availability of apps that make it easy to shop online (41.4 percent).
• Clothing and accessories (35 percent), personal care and beauty products (20.9 percent) and movie tickets (20.4 percent) are the top mobile shopping purchases amongst Asia Pacific consumers. Close to half of consumers in China (46.4 percent), India (42.5 percent) and Korea (42.1 percent) shop for clothing and accessories on their smartphone.
For a complete archive of more than 60,000 articles published since 1995 search the CardFlash.com library.