A new survey shows among all respondents, 73% have heard of Apple Pay, while awareness jumps up to 84% for the sub-group of iPhone 6 owners.
First Annapolis Consulting says 20% of iPhone 6 owners reported adopting Apple Pay (i.e., having used the service at least once), down from 22% in the Spring survey but also still within the survey’s margin of error. Among those that have adopted Apple Pay, only 15% say they use it regularly or frequently (i.e., more than once per month), compared to 19% in the Spring survey.
On average, Apple Pay users have loaded 2.3 cards into their Apple Wallet; 75% of cards loaded were general-purpose payment cards (41% credit, 30% debit, 4% prepaid), while 25% were proprietary retail store or loyalty cards which Apple began enabling only in the second half of 2015.
Despite relatively few NFC-enabled terminals in the market, the physical point of sale remains the primary channel for Apple Pay purchases. Among those that have used Apple Pay, 66% reported having made a purchase in-store, while 52% reported having made an in-app purchase.
Among those that have used Apple Pay, 60% indicated that they are “very satisfied” with their experience and 94% are at least “somewhat satisfied”. Perhaps most importantly – no consumer indicated any level of dissatisfaction with Apple Pay.
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