The global card printers market is expected to surpass US$72 billion in revenue by 2019.
The latest research report released by Technavio anticipates, the growing use of cards for various purposes such as swapping, at point of sale (POS) terminals, kiosks, and other points to augment the concept of all-in-one cards during the forecast period. To meet this demand, manufacturers are expected to invest in R&D to enhance functionality and operations in combinations, such as ID cards, access control, and cashless cards for personnel. This trend will likely have a positive impact on the global card printers market until 2019.
Some of the other driving forces behind the growth of the global card printers market are as follows:
• Increasing use of cards for payments and withdrawals
• Declining price of printers
• Emergence of advanced printing solutions
Users are increasingly adopting debit and credit cards to make payments at various points, such as retail stores, cafés, food chains, and restaurants. This trend is increasing the demand for such cards across the globe. The growing e-commerce market in developing regions is also emerging as an important factor in driving the demand for payments through POS terminals. These factors are therefore augmenting the growth of the card printer market.
The Americas emerged as the largest revenue contributor, with a 54.20% share for the global card printer market in 2014. The region made a significant contribution because of an increase in demand for inkjet card printers and color laser card printers, particularly from the US.
The average selling price (ASP) of card printers is declining due to an increased penetration of various types of cards such as IDs and licenses across education institutions and government sectors. The growing prevalence of inkjet printer technology is expected to further lower the manufacturing cost of printers over the next four years. Due to falling prices, the market is also witnessing a growing prevalence of transportation service providers in developing countries such as India and China issuing cards as IDs to commuters. These factors are predicted to drive the demand for cards and impel growth for the global card printers market until 2019.
Printer manufacturers have come up with products that allow printer sharing across networks as well as technological integration with cloud systems in enterprises. To capitalize on the growing popularity of these advanced solutions, vendors have started providing managed print services, such as outsourcing document management, where printing is outsourced to a third-party vendor to prepare the cards. It not only saves the total cost of printing, but also provides better integrated and secure document solutions.
For instance, the card printers from companies such as Zebra can connect virtually to any mobile computer, smartphone via Bluetooth, and Wi-Fi, thus giving access to users for operating and managing printer functionalities remotely.
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