Top five digital banking services include balance inquiries; online bill payment/ATF; money transfers; finding branch/ATM locations; and
customer service support.
Atlanta-based VSoft Corporation finds among consumers who have a financial institution, 99 percent say their bank currently offers digital banking services and 88 percent use at least one of those digital services. Conducted on behalf of VSoft by Harris Poll, the survey ran online from Oct. 29 – Nov. 2, 2015, and garnered responses from more than 2,000 U.S. adults ages 18 and older.
Also noteworthy – while perhaps not surprising – is that nearly three-fourths (72 percent) of consumers who use digital banking leverage their financial institutions’ bill pay service, which coincides with the trend towards non-cash transactions. This demonstrates the importance for financial institutions to adapt to the evolving technology landscape – fast.
This survey was conducted online within the United States by Harris Poll on behalf of VSoft from Oct. 29 – Nov. 2, 2015 among 2,020 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
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