Visual IQ says Avery Products has selected Visual IQ’s IQ Intelligence Suite to measure and optimize its digital marketing spend.
Avery will use the Visual IQ platform to measure the true impact of its digital marketing efforts, identify the touchpoints that are most effective across the complex customer journey, and determine how to best allocate its growing, multi-million dollar marketing budget to drive the company’s overall business objectives.
Prior to partnering with Visual IQ, Avery relied on different data sets from disparate systems to evaluate its marketing performance, leaving the company with inconsistent conversion data and an incomplete view of the customer journey. Ultimately, Visual IQ’s strong data integration capabilities played a pivotal role in Avery’s attribution vendor selection process.
Leveraging the Visual IQ platform, Avery will be able to consolidate and normalize its marketing performance data into a standard set of key performance indicators (KPIs) for a true comparison of performance and greater visibility into each interaction along the customer purchase path – all within a single user interface.
Using a multi-dimensional, algorithmic modeling approach, Visual IQ’s IQ Intelligence Suite of advanced marketing attribution products “tells the story” of how much credit all of a brand’s in-market media earned toward a desired outcome. The result is an objective set of attributed metrics that quantify how every online and offline channel and tactic contributed to a company’s overall marketing objectives, so marketers can make smarter decisions that maximize ROI.
Avery will first utilize Visual IQ’s IQ Envoy product to measure and optimize the performance of its online display, paid social, and paid search channels, before expanding to additional channels. Avery’s digital agencies, FRED & Associates and Chacka Marketing, will work in tandem with Avery to synthesize the performance metrics for optimal media mix analysis.
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness.
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