San Francisco-based Boku, a specialist in direct carrier billing-based mobile payments, announced a series of new partnerships to bring direct carrier billing to Google Play for more than 75 million mobile subscribers across 3 major European markets.
As a result of the new deals, subscribers can use one-tap mobile payments to purchase games and apps in the Google Play store. The charges can be completed using only the subscriber’s phone number and appear on the subscriber’s mobile phone bill or are deducted from the subscriber’s prepaid balance, with no additional personal information or credit card required.
These integrations further expand the footprint of Boku’s recently announced Boku Direct offering, which allows consumers to store and use their phone number in the exact same manner as a credit card.
Boku currently operates live carrier billing connections into other high value merchants such as Spotify Premium, Sony Playstation Store, Windows 10 Store, and Facebook App Center.
Boku partners with global merchants including Facebook, Sony, Spotify, Microsoft, Riot Games, and many more. Based in San Francisco with offices in Europe, Latin America, and Asia, Boku is funded by leading Silicon Valley entrepreneurs and venture capitalists including Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures, Khosla Ventures, and NEA.
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