Cardlytics Platform Solutions has been released to help marketers identify, reach and influence likely buyers at scale, and measure the sales impact of marketing campaigns using insights from purchase data.
Cardlytics Platform Solutions make the company’s first-party purchase intelligence – based on debit, credit and bill pay transactions – available through three services:
• Cardlytics Audiences uses past purchase data to create custom audiences for campaigns across connected media, including display, mobile, video, social, email and TV.
• Cardlytics Measurement uses actual purchase data to provide marketers with insight into the sales impact, both in-store and online, of marketing campaigns. This helps marketers measure and optimize strategies against sales without the need for complex attribution models.
• Cardlytics Insights provide companies with a full-wallet view of their customers based on their actual purchase behavior, both inside and outside of their brand. These insights enable businesses to understand customer opportunity that enables better decisions across marketing, merchandising, store operations, real estate planning, and more.
Customers can access Cardlytics Platform Solutions through the Cardlytics Gateway, a self-service dashboard, or license Cardlytics’ Platform APIs as plug-ins to their own systems. This flexibility allows customers access to Cardlytics’ purchase intelligence in the way that works best for their business.
Cardlytics uses purchase intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.
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