Dominion Dealer Solutions has introduced My Payment for automotive retail dealers nationwide.
Dominion’s My Payment is a suite of tools designed to drive more leads from dealership websites by giving shoppers real answers to their payment questions.
The application embedded on the dealership’s website moves consumers deeper into the sales funnel and increases leads for automotive retail dealers by 25-40%. The lead generation process from My Payment allows online shoppers to select exactly what they can afford and learn what their monthly payments would be for any specific vehicle.
In today’s automotive market, many car shoppers are more concerned with the price of the vehicle than the vehicle’s specifics or add-ons. My Payment captures the segment of consumers that are most focused on payment rather than a specific make or model.
By targeting these car shoppers, the reach of the dealership’s website is broadened to include highly qualified leads, not just browsers. My Payment lets dealers provide easy, informative and engaging methods which shoppers can use to get accurate payment information and secure credit pre-qualification, and to shop based on the consumer-set payment levels. Strong calls to action encourage shoppers to contact the dealer after selecting a payment option by either phone or setting up an appointment online.
My Payment instantly calculates monthly payments for banks, OEM leases or finance programs, based on configurable dealer profit structure including: customizable reserve markups, down payments, pricing options, credit tiered rates, and all applicable rebates and incentives.
Dealers using My Payment on their website can pull reports on interested shoppers by income as well as credit score. My Payment includes fully compliant disclosures for all qualifying programs and terms and is updated daily.
The proprietary soft pull credit technology does not require a Social Security number or date of birth from the consumer. It displays monthly payments for every vehicle in stock and is mobile-optimized, providing highly-qualified leads to the dealer. My Payment’s suite of tools equips shoppers to make better decisions about which vehicles fit their budgets, thus creating a relationship of trust with the dealership.
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