Mozido has inked a multi-year agreement with Saavn, a top music streaming service.
The partnership will leverage Mozido’s mobile wallet and engagement platform to streamline payments, rewards, financial services, and offers for Saavn’s 18 million listeners. The companies plan to introduce the wallet later this year.
Under the agreement, Mozido will integrate its mobile wallet payment platform as the preferred payment option for the Saavn Pro premium offering. The partnership enables Saavn to offer its Indian listeners access to a convenient payment option, while giving Mozido an opportunity to provide a broader array of financial and engagement services to Saavn’s young, tech-savvy and growing consumer base.
Mozido will benefit from the native ad inventory on Saavn to promote its mobile wallet service. Saavn will contribute key differentiating assets such as early access to music releases, concert passes, movie tickets, and rebates on Saavn Pro subscriptions. Saavn will also create unique branded content for the promotions, including playlists, trivia and tips. The company will also integrate Mozido into large-scale grassroots activities, especially involving live music performances across the country.
Saavn is India’s leading digital music service, transforming how people around the world access and experience music on a daily basis. Saavn’s unique combination of Internet radio and on-demand music capabilities, coupled with proprietary social features like music tagging and music chat, deliver one of the richest media experiences available on mobile and Web today.
Saavn is currently accessed in 196 countries and offers 20 million+ tracks in 13 languages: Hindi, English (India only), Tamil, Telugu, Punjabi, Marathi, Gujarati, Bengali, Kannada, Malayalam, Bhojpuri, Rajasthani and Urdu. The company has 900+ label partnerships and growing, including T-Series, Tips, YRF, Saregama, Eros, Universal, Sony, and Warner Music.
For a complete archive of more than 60,000 articles published since 1995 search the CardFlash.com library.