Kasasa f/k/a BancVue accountholders can now use their institution-issued credit card to qualify for rewards by employing Credit Card As A Qualifier (CCAAQ).
A segment of consumers prefer credit cards as their primary method of payment for convenience and budgeting instead of using debit cards, checks or cash.
By using CCAAQ, community financial institutions (CFIs) can attract this segment of consumers by rewarding them for using their credit cards. The product encourages credit card adoption and usage and drives both interest and noninterest income through credit card loans and interchange. CCAAQ feature is available with Kasasa Cash, Kasasa Cash Back and Kasasa Tunes accounts.
Kasasa provides premium rewards-based checking and savings accounts to consumers, which enables institutions to foster deeper relationships, deliver increased consumer lifetime value, increase operational savings and generate noninterest income.
Currently, Kasasa has 374 community banks and credit unions offering its rewards checking and savings accounts across 47 states. The company was also named to the 2015 FinTech Forward 100 list of leading financial technology providers in the world.
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