A new study of 39,000 data points, across 657 sites and 14 merchant categories shows that merchants are not optimizing their sites for mobile checkout.
BlueSnap and PYMNTS say merchants are leaving as much as $152 billion dollars on the table.
That is the key finding from the latest Checkout Conversion Index.T CCI is a PYMNTS.com/BlueSnap collaboration and measures how well merchants are doing at moving consumers thru the end-to-end buying process on a mobile device – increasingly the device of choice for transacting online.
CCI is a quarterly Index and accompanying report that benchmarks the performance of 657 retailers that represent over 70% of all U.S. eCommerce retail spend (exclusive of Amazon) using 55 attributes that inform the pre-and post-checkout experience.
The Index this quarter shows that the overall CCI Index score fell to 53, down 3.1 percent from 55 last quarter. Forty-eight percent of merchants scored well below the average Index score. Overall, time to checkout actually got worse, not better, as did total clicks from start to checkout. Some of worst performers were also the largest merchants.
CCI scores and weights the 10 most important features to optimizing mobile checkout. They are:
• Time to checkout
• Total clicks to checkout
• Product reviews and recommendations
• Shipping same as billing address
• Free shipping
• Security logos
• Live site help
• Required profile
• Total payment methods
For a complete archive of more than 60,000 articles published since 1995 search the CardFlash.com library.