New research monitoring reveals 56% of cards in use in February contained EMV chips, up from 46% in October 2015. American Express leads the way in EMV chip card usage, with over 88% of their cards containing EMV chips.
The latest edition of CardFlight’s EMV Migration Tracker also found California, Florida and Arizona lead the way in EMV issuance, with over 60% of cards in use in those states containing EMV chips.The 3 bottom states with the least percent of cards with EMV chips presented at merchants were Utah, Mississippi and Maine.
While more than 56% of the card presented at merchants have an EMV chip, the trends vary considerably by state. Kentucky, New Mexico and California are the three states with highest growth of EMV chip card issuance since October 2015, while states like Rhode Island, Nevada and Hawaii have been staying flat in issuing EMV chip cards over the past few months.
Additionally, some industry verticals see at least 75% of cards presented containing EMV chips, putting those merchants at highest risk for EMV-related chargebacks if they have not upgraded.
The percent of transactions at CardFlight merchants that were processed as true EMV “chip on chip” transactions has grown by over 12x since October.
The CardFlight EMV Migration Tracker represents another effort by CardFlight to share their data, insights and best practices regarding EMV migration with the payments industry. Other efforts by CardFlight include hosting a series of educational webinars sharing latest data and trends.
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