Starbuck’s reports membership in the company’s Starbucks Rewards loyalty program increased 16% year-over-year (YOY) and 8% sequentially (QTQ) for the first quarter (1Q/16).
In February, the company announced an update to its loyalty program, which levels the playing field for customers who now earn 2 stars for every $1 spent, no matter how often they visit or what they purchase. The new Starbucks Rewards program became effective April 12th.
Mobile Order and Pay usage doubled year-over-year; company now processing 8 million Mobile Order and Pay transactions per month.
The company opened 350 net new stores globally, bringing total stores to 23,921 worldwide at the end of the first calendar quarter.
Starbucks served nearly 16 million more customer occasions from its global company store base – and over 12 million more customer occasions in the U.S. compared to one-year ago.
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