The king of integrated cashless and mobile transactions in the U.S. self-service retail market has launched its most progressive solution to date.
USA Technologies unveiled ePort Interactive, one of the industry’s most advanced cloud-based interactive media and content delivery management systems, enabling delivery of nutritional information, remote refunds, loyalty programs, and robust, multimedia-marketing campaigns for the unattended and self-serve retail markets.
With nearly 11,000 customers and 369,000 connections, USAT is poised to leverage this new platform to change the way consumers interact at the unattended retail point of sale.
In response to the demand of today’s digital consumer, USAT’s ePort Interactive solution delivers the latest innovations in payment and unattended retail technology, and expands the current ePort Connect platform to provide the industry with feature-rich, interactive capabilities that leverages next-generation retail trends.
The ePort Interactive technology transforms the relationship between companies and consumers in the unattended retail market through an advanced technology platform that provides a new universe of engagement, marketing and analytical capabilities.
This technology will begin to deliver enhanced vendor management system (VMS) integration to the approximately 6000 ePort interactive units already deployed in the field.
The ePort Interactive platform and related touch-screen technology enhances the existing ePort Connect Service, and joins the popular ePort G9 payment system in USAT’s product portfolio. Both offer PCI DSS compliant security, and support traditional magnetic stripe credit and debit cards, as well as NFC (Mobile Wallet) payments including Apple Pay and Android Pay.
USAT expects that the new features will also help grow customer loyalty and drive recurring sales, via coupons, digital advertising and rewards, as well as add additional benefit to USAT’s MORE and Premier Services programs. Now vendors can engage their customers in real time at point-of-sale, which we believe would encourage repeat visits and incremental sales.
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