San Francisco-based Affirm has ankled eBay Vice President Carl Gish to be its first Chief Marketing Officer (CMO). Gish will be responsible for enhancing and building Affirm’s global brand as the financial technology company begins expanding beyond point-of-sale payments.
As Affirm’s first CMO, Gish brings over 25 years of marketing and general management experience, most recently at eBay as Vice President of Global Delivery Experience and Local. Before eBay, he was CEO of Folica, a privately held online retailer in the premium beauty and hair care category. Earlier in his career, Gish was CMO at Dyson, best known for its innovative vacuum cleaners and fans.
He did two stints at Unilever, first as Group Brand Manager for Dove, and later as Vice President of Brand Marketing and Product Management for their skin care category including well-loved brands like Dove, Vaseline, Axe, and others.
In between, Gish worked at Amazon in a variety of roles including Vice President and General Manager of Electronics, Marketing Director and General Manager of Books.
Gish also serves as a board advisor for several companies in the renewable energy, ag-tech and consumer sectors.
Affirm recently acquired personal finance management app maker Sweep.
In April, Affirm announced it raised a $100 million Series D round of equity funding led by Peter Thiel’s Founders Fund.
Affirm was founded in 2013 to give buying power to consumers underserved by existing financial institutions, using big data analytics to more accurately assess credit risk than traditional FICO-based scoring systems.
Today, Affirm gives shoppers the flexibility to buy now and make simple monthly payments for their purchases. Unlike credit cards with compounding interest and unexpected costs, Affirm customers know upfront exactly what they’ll pay — with no hidden fees and no surprises.
Later this year, Affirm plans to roll out additional financial services directly to consumers, and will announce the addition of some large merchants to the list of over 700 that partner with Affirm, up from just 100 a year ago.
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