Bango has gobbled up the BilltoMobile carrier billing service and associated contracts from Danal. The acquisition positions Bango as the leader in carrier billing in the U.S. market and consolidates its position as the world’s leading provider of carrier billing for app stores.
As a result of the acquisition, Bango is now the only processor of carrier billing transactions across all four major U.S. mobile network operators (MNOs), representing more than 300 million connected devices and handling US $80 million of transactions in 2015.
The acquisition enables MNOs and other Bango partners—including Google, Microsoft and others—to use Bango technology for carrier billing in the U.S, achieving greater scale and higher revenues from carrier-billed payments in this high-value market.
The Bango Payment Platform enables global stores to optimize their customer’s carrier billing experience and increase sales for content developers. The platform is shared across the industry by the leading app stores, enabling them to offer carrier billing cost-effectively and at scale. Each operator and app store only integrates once, simplifying monitoring and maintenance. New features and optimizations are added centrally to raise the bar for the whole industry.
In the past year, MNOs that have adopted Bango Boost, Bango’s unique value added measurement and comparative analysis technology, have seen dramatic growth in revenue from carrier billing services— by up to 70%. Bango Boost, part of the Bango Payment Platform, records and compares every payment against live industry benchmarks, recommending precise actions that boost payment success, sales volumes, customer engagement and satisfaction — to ultimately increase revenues.
As a result of this acquisition, US MNO’s automatically gain the opportunity to apply Bango Boost technology to grow their app store carrier billing revenues and customer satisfaction.
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