CashStar rolled-out a new marketing innovation that allows merchants to use gift cards and other digital incentives to reward loyalty, surprise and delight consumers, run flash promotions, and resolve service issues securely via social channels.
Demonstrating the direct link to revenue in social programs has been a challenge for merchants. With CashStar Social Engagement, merchants have the ability to execute and track the impact of social promotions and customer remediation initiatives for each individual that is engaged via the social channel.
Social media’s impact on shopping and buying activity is accelerating at a faster rate than any other online channel.
According to Internet Retailer’s 2016 Social Media 500 study, social media directly influenced $3.9 billion of retail purchases in 2015 for the largest social commerce players, up 42.5 percent from $2.73 billion in 2014. Merchants that find authentic and impactful ways to engage consumers through social media have the most to gain as the influence of these channels continues to expand.
The CashStar Social Engagement capability is a new enhancement to the CashStar Marketing application and the CashStar Commerce prepaid commerce platform. Merchants have the flexibility of using gift cards, promotional cards or other personalized digital incentives as the means for engagement.
CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma.
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