A webinar and a new report, set for May 4 will explore how games publishers can improve monetization techniques and ultimately drive additional revenue. The new report provides insights into checkout best practices, gamer payment preferences and payment security sensitivities, among other topics.
According to Digital River’s “Best Practices: User Conversion, Payment Flows & In-Game Economy Management,” report additional content for PC games is expected to generate 75% of the total digital PC gaming market in 2016 – Approximately $19 billion of the global market’s $26 billion in revenue is expected to come from additional content, making it vital to retain and convert spenders.
Also, freemium monetization increases PC gamers’ sensitivity to checkout – Additional content purchases are more frequent, converting 9% of PC gamers versus 5% who purchase full games.
Entering billing information is the primary inconvenience for payers – Smooth and convenient payment flow that is fully branded to the game is vital to optimizing user conversions. Approximately 70% of both U.S. and German PC payers are most likely to abandon checkout while filling in payment information.
Payment methods can cause friction in the checkout process if not carefully considered – Finding the right mix of payment options, not too many or too few, is key to converting customers and driving revenue.
Digital Rivers says developers who do not maximize and optimize their monetization techniques throughout the customer journey, put their full revenue potential at risk.
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