Only 4% of people in India have access to credit cards, so Fortumo’s mobile payment platform is rapidly expanding its direct carrier billing in the country.
The expansion is possible under an agreement inked with mobile operator Reliance Communications (RCOM). With this development, all customers of RCOM will be able to make purchases for digital content and games by charging the payments to their mobile bill or mobile prepaid account.
Fortumo’s platform allows content partners to collect payments from any mobile phone owner. This can be done regardless of whether the consumer has a prepaid SIM card or a postpaid contract with their mobile operator.
Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 90+ countries.
Fortumo’s payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give end-users a simple, 1-click payment method to charge online purchases to their phone bill. For carriers, connecting to Fortumo enables additional revenue from leading app stores, game developers and digital media companies while Fortumo takes care of the technical infrastructure, taxation, merchant on-boarding and support in post-launch activities.
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