A new survey reveals a mere 21% of merchants surveyed have completed an omni-channel payments program. This includes primarily large grocery and department store operators. Notable and concerning is that 46% have no plans for an omni-channel payments program within the next 12 months.
The survey of nearly 100 retailers by PCM Research and ACI Worldwide also discovered 63% of retailers surveyed said they are interested in Alternative Payments and 53% in Mobile POS (mPOS) and Wallet.
Asked whether they have a common set of fraud prevention capabilities across all channels, the majority of respondents (53%) said no, 39% yes and 8% were unsure. About 42% of respondents said they have no common set of payment security capabilities across all channels today, 9% were unsure and 49% of retailers indicated they had these capabilities.
When asked about the organization’s ability to innovate, 50% responded that they are in the ‘early’ or ‘innovators’ stages. The other half categorized themselves as ‘technology followers.’ Asked why they are not moving faster into an omni-channel retailing environment, two reasons were prevalent: finding the business case and business sponsorship for the necessary funding to implement.
The research, titled Omni-Channel Payments for Merchants: Myth or Reality?, finds the preferred implementation strategy for omni-channel payments has moved from an in-house (on-premise) model to a hosted SaaS model. Increased payments complexity and PCI compliance are likely to be the biggest drivers for this move in delivery/consumption model.
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