Visa verified it has inked Alaska Airlines, Chick-fil-A, Cole Haan, Emirates and Wyndam Hotel Group have to offer Visa Checkout for fast and easy online and mobile payments.
A common challenge among online retailers, consumers often put items in their carts, but ultimately abandon purchases because paying online, particularly on mobile devices, is too complex. Visa Checkout was designed specifically to solve this conversion issue, by enabling payments in just a few clicks.
A recent comScore study found that Visa Checkout has a 51 percent higher conversion rate among enrolled Visa Checkout customers when compared to customers using a merchant’s traditional online checkout. This means that shoppers who start a checkout process are more likely to complete it, when using Visa Checkout. In fact, according to the comScore study, enrolled Visa Checkout customers completed 86 percent of transactions from their online shopping cart.
Visa Checkout is also expanding its engagement with financial institutions. Bank of America recently announced that it has pre-loaded its customers’ eligible Visa cards into Visa Checkout from its online banking site, to make it easier for individuals to enroll. This unique partnership and the popularity of Visa Checkout among Bank of America customers has resulted in thousands of new consumers enrolling in the service each day on average.
One of the fastest-growing consumer products in the company’s history, Visa Checkout now has more than 12 million consumer accounts. Hundreds of thousands of merchants and more than 675 financial institution partners now offer Visa Checkout in 16 countries around the world; expansion into five additional European countries and India will take place by the end of 2016.
Visa Checkout merchants represent some of the world’s biggest retailers including Best Buy, Fandango, Gap, Neiman Marcus, Pizza Hut, Staples, Starbucks, Rakuten, Under Armour, Virgin America, Williams-Sonoma and zulily.
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