Four Online Checkout Blind Spots Facing Larger Merchants
A new study reveals several blind spots for larger merchants when it comes to converting online shoppers into buyers at checkout. The latest PYMNTS.com/BlueSnap Checkout Conversion Index shows an improvement of three points to 56.4 from Q1 2016 to Q2 this year. Only 10 websites scored an “A” (75-plus), 162 earned Bs (65-75), and nearly…