Alpha Bank has become the first bank to offer MasterPass service to Greek customers, bringing innovation for digital and mobile purchases.
Over 5,000 online retailers in Greece have recognized the new business opportunities e-commerce has to offer and have already enrolled for MasterPass, thanks to payments acceptance implementation provided by Alpha Bank, Eurobank and Piraeus Bank, the acquirers -banks- that have offered the MasterPass service to their online clients.
MasterPass is making online purchasing even faster, simpler and more secure. Having stored their name, card and shipping details when they sign up for the service, consumers no longer need to enter them at the checkout: they simply click or tap on the “Buy with MasterPass” button and enter their password to complete the payment.
MasterPass optimizes the mobile check out experience making the small screens easier to navigate and offers the same benefits for online purchases made from PCs and tablets too.
This kind of simplicity is fundamental to the growth of e-commerce, now a well- established phenomenon with more than 3 million Greeks making online purchases worth at least €4.5 billion per year and a recorded annual rise of 40% in online shopping using mobile devices.
MasterPass is available for the first time in Greece to Alpha Bank customers through Alpha Bank’s digital wallet ‘my Alpha wallet’, offering the bank’s cardholders a variety of online services and the ability to make transactions and manage their cards, via a personal profile account.
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