American Express and Facebook are working hand-in-hand to explore innovative new experiences to interact with Card Members in Messenger. American Express expects to launch a pilot Amex bot for Messenger in the coming months for eligible U.S. Consumer and OPEN Card Members who opt-in to participate.
The concept demonstrated how American Express Card Members could sign up to receive real-time notifications about their purchases, and important information about Card benefits and services related to those purchases, via an Amex bot for Messenger.
For example, if a Platinum Card Member purchases an airline ticket from Las Vegas to New York City, he or she would receive a purchase notification in Messenger and then may also receive a helpful reminder about how to access The Centurion Lounge at the airport, as well as restaurant recommendations, courtesy of The Infatuation, for the upcoming trip.
American Express says as a long-time partner of Facebook, they are thrilled to be working together. The scale and flexibility of the Messenger platform makes it a powerful channel for us to explore new ways to connect with Card Members.
For a complete archive of more than 70,000 articles published since 1995 search the CardFlash.com library.