In Other Payment News: VISA (campaign); VISUALANT (funding); BANKRATE (acquisition); and ELAVON (canada).
VISA – Visa launched its most ambitious integrated global Olympic Games campaign in the company’s history. Marking a bold new direction in Visa’s marketing and communications, the “Carpool” campaign will run globally across all media channels from digital to broadcast as an integral part of Visa’s overall Olympic sponsorship which includes onsite activations, new payment innovations and our diverse group of Team Visa athletes.
VISUALANT – Visualant, a provider of chromatic-based identification, authentication and diagnostic solutions, with its ChromaID technology, announced its partner Intellicheck Mobilisa has secured a new round of financing, a portion of which will advance the development of what are expected to be pioneering products based on Visualant’s patented light based technology for threat assessment and document authentication.
BANKRATE – Bankrate has completed the previously announced agreement to buy the business of NextAdvisor, an online source of independent and in-depth research and reviews of credit cards, personal finance and internet services.
ELAVON – U.S. Bank’s Elavon provides access to Apple Pay and now supports the additional card brands most used by Canadian consumers. Interac, Visa and MasterCard have been added in addition to American Express.