San Francisco’s super prized restaurant, The Stinking Rose, specializing in all things garlic, has leaped into the new normal of accepting Europay, MasterCard, and Visa (EMV) payments by becoming EMV certified, thanks to Elavon.
U.S. Bank’s Elavon is a Gold level member of Oracle PartnerNetwork (OPN) and integrated its Simplify EMV solution within Oracle’s Point-of-Sale application on behalf of the restaurant.
The Payments Security Task Force predicts that 98% of credit and debit cards will be chip-enabled by the end of 2017, as businesses work to meet EMV requirements and guard against credit card fraud. Restaurants are in the mix, too, and are not alone in their need to take on the complex process of accepting EMV payments.
Elavon’s Simplify solution for EMV integration is designed to help restaurants and businesses of all sizes keep data safer. A technically complex process, Elavon’s layered approach hinges on Elavon’s software application that works inside a payment terminal. The Simplify software essentially talks to Elavon’s proprietary gateway to create a token for every transaction.
That token, along with CHIP technology, isolates the card holder’s payment data from the restaurant’s payment system and verifies that the transaction is legitimate.
Elavon offers EMV technology to its customers through a variety of innovative payment solutions that integrate with existing point of sale systems and gateways In addition, MasterCard recently reported that about 48% of Elavon’s U.S. customer locations were actively accepting chip card transactions.
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