Worldpay Total has been launched into mainland Europe, providing an Omni-channel payments service designed to help brands deliver a consistent and convenient shopping experience across all sales channels, from their website to the Point-of-Sale.
Worldpay Total will provide a unified alternative to the approach currently adopted by many brands which often requires them to work with different payment providers in different markets and across different sales channels. This fragmented approach not only adds cost and complexity to the roll-out and management of their international business, but can also lead to consumers feeling confused and frustrated.
With Worldpay Total, businesses may instead work with a single global payments provider. This reduces the cost and complexity of providing a uniform Omni-channel experience, and enables them to expand one system over numerous territories and channels, thus providing a single view of payments data and the customer across their entire online, offline and international operations.
In addition to helping brands solve the immediate challenges of implementing an Omni-channel system, Worldpay Total is set to play a key role in ensuring the payment experience they offer customers keeps pace with rapidly changing consumer preferences. Worldpay Total has been created to enable brands to bring alternative payment methods online quickly, and offer customers the ability to pay via their preferred method – whether this is cash, credit card, bank transfer or Alipay – at the Point-of-Sale.
Brands across Europe are already turning to Worldpay to transform their Omni-channel offering, with well-known brands including The Whiskey Exchange and ticket retailer PrioTicket signed up as customers.
PrioTicket, a market leader in prepaid and post-paid all-access tickets for tourists in Europe, has signed on to use Worldpay Total to give its customers more flexibility in how and where they pay for its service. The company’s aim is for users to be able to buy tickets online, at partner tourist destinations, when booking a flight, or even at their hotel. Worldpay’s platform will provide PrioTicket with the single view of customers it needs to deliver this service and ensure users get the same high quality experience regardless of their path to purchase.
Worldpay already offers Worldpay Total as a domestic Omni-channel solution in the UK. This award- winning product was the UK’s first end to end payments solution, giving retailers greater efficiency and simplicity across all sales channels.
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