The EMV cards market is in its growth stage. However, the market is fragmented with the presence of multiple vendors that have been developing contact cards and contactless cards.
Technavio announced the top seven leading vendors that are expected to impact the market during the forecast period, in their recent global Europay, MasterCard, and Visa (EMV) cards market 2016-2020 report.
According to the report, a number of companies have a significant presence in the EMV cards market. Some pure-play companies are either being acquired or approached for acquisition by larger corporations for their technological expertise in EMV card technology. This trend will continue throughout the forecast period as large corporations are willing to explore the growth opportunities in the EMV cards market.
Consumers are opting for plastic money for transactions on smartphones and tablets, leading to increased sales for online retailers. EMV cards are being widely used for transactions via all retail stores, restaurants, and travel booking mobile apps due to their safety attributes.
Emerging economies represent potential markets for EMV cards as these regions are seeing a rise in the number of retail chain establishments. The growing e-commerce sales and mobile point-of-sale system shipments are complementing the demand for EMV cards.
Technavio hardware and semiconductor research analysts identify the following key vendors:
ABnote manufactures cards and provides personalized solutions for banks, state governments, and commercial enterprises. The company offers EMV cards with enhanced security that have been designed by using microchip. The company manufactures contact and dual-interface EMV cards. It works closely with issuers and ensures that EMV migration is successful.
CPI Card Group
CPI Card Group integrates debit, credit, and prepaid debit card solutions in North America. It serves customers through nine production and personalization facilities. Primary customers of the company are independent community banks, national and regional banks, managers of prepaid debit programs, and credit unions.
The company produces EMV cards with microprocessors that interface with an EMV payment terminal feature. It also produces dual-interface EMV cards with contact EMV technology, radio frequency identification (RFID) antenna features, and NFC. The company is focusing on capitalizing EMV conversion in the US and on continuing strategic acquisitions.
Gemalto offers digital security products and services. It offers contact EMV and contactless EMV cards. The company produces contact EMV cards under its Optelio, Clarista, and Desineo brands. The company is located at 147 sites in 46 counties with 24 R&D centers. It is focusing on deploying EMV technology in the US and China. It provides personalization and card services to financial institutions though EMV deployment.
Giesecke & Devrient
Giesecke & Devrient provides products and solutions in identity management and payment sectors. It offers a portfolio of market-proven EMV products that are optimized from static data authentication. The company’s EMV cards are used for internet banking, electronic purses, ticketing, and access control applications. It provides EMV migration services in more than 50 countries.
Morpho offers cards and payment solutions that range from static multi-applicative to open-platform OS. It provides EMV and non-EMV, contact and contactless, and mobile payment solutions through NFC. The company’s EMV card portfolio includes dual-interface cards, contact solutions, and contactless solutions. It provides more than 30 active card products that cover 13 schemes. The company operates as a subsidiary of Safran.
Oberthur Technologies offers security technology products and services for the identity and telecommunications sectors. It offers card personalization system (CPS) that enables issuers to develop EMV profiles. It also offers CPS bank card configurator that stores profiles of customers. The company provides EMV-in-a-box, a fully integrated EMV migration solution that is used in PayPass M/Chip, MasterCard, M/Chip 4, and M/Chip advance, American Express AEIPS and ExpressPay, Discover D-PAS, and other domestic payment applications. The company offers smart services including issuer services, card issuance solutions, and cardholder services.
Versatile Card Technology
Versatile Card Technology manufactures financial transaction cards, smart cards, identification cards, direct mail cards, and blank cards. It also offers turnkey solutions and fulfillment services that include photo personalization, chip personalization, and thermal printing. It has manufacturing and sales locations in India, Singapore, Turkey, and Sri Lanka. The company’s manufacturing facility in India produces more than 300 million cards every year.
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