Banking customers are hesitant to use mobile features due to fraud and security concerns. A new report reveals of those not using mobile banking at all today (36%), more than half of them (74%) cited security as the major reason, which could slow the overall adoption of mobile banking services during a time where mobile device usage is exploding.
MA-based Kaspersky Lab conducted a recent survey in partnership with IDC Financial Insights, which found while security concerns are holding back non-mobile banking users from embracing the convenient, digital self-service solutions on the market, those who are active users of mobile banking today also share the same concerns. Of both, users and non-users of mobile banking, 85% said that they would increase their usage to “some extent” if there was more security and nearly half (44%) of those surveyed said that they would “significantly” increase their mobile banking usage with more security.
For financial organizations, an increase in self-service banking usage can drive revenue and reduce transactional costs, but currently customers don’t see a promising future for mobile banking in their lives – with 32% of respondents claiming that they do not ever foresee using mobile as the primary channel that they will engage with their bank or credit union. Banks that do not properly strengthen mobile financial security measures could miss out on a significant business opportunity and risk losing valuable customers in the process.
As financial institutions look for new ways to streamline adoption of self-service banking solutions, it is important that they proactively deploy and implement rigorous security solutions. In addition, banks should also reconsider their education strategies to ensure that customers understand the level of security in their mobile offerings.
Survey Respondents want to see a proactive and informative approach to security from their banks with 80% indicating that they would like to see evidence of security measures being activated when they launch a mobile banking application.
The survey included 1,015 individuals with 515 from the United States and 500 from the United Kingdom, and it focused on discerning the opinions and attitudes toward mobile banking among active and non-active mobile users.
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