Visa’s new Quick Chip technology is now running at a chain of seven natural grocery stores in Northern California. The technology enhancement optimizes EMV1 chip card processing to not only speed up checkout times, but also significantly streamline chip implementation.
Index, a retail software company that combines secure payments, measurement, and personalization, has deployed the first implementation of Quick Chip in the United States at New Leaf Community Markets, a chain of seven natural grocery stores in Northern California. New Leaf customers can now insert and remove their chip card from store payment terminals in about two seconds.
In addition to accelerating chip card transactions, Quick Chip also enables faster deployment of EMV chip systems for retailers. Working with Index, New Leaf’s Quick Chip implementation took just seven days, providing a streamlined approach that made it possible to speed through development, terminal testing, and certification.
Following the successful Quick Chip launch at New Leaf, Index plans to activate at other retail merchant partners – in some cases getting merchants up and running overnight, when just a remote software upgrade is all that is needed.
The Quick Chip specification is available free-of-charge to payment processors, acquiring banks, and other payment networks to offer to merchants. The upgrade streamlines the processing of chip card transactions to enable customers to dip and remove their EMV chip card from the terminal without waiting for the transaction to be finalized. The enhancement requires only a software update to the merchant’s payment terminal or point of sale system.
For a complete archive of more than 70,000 articles published since 1995 search the CardFlash.com library.